On April 21, 2015, Google started releasing new mobile-friendly ranking algorithms that will rank all websites shown on Google results based on the Google Mobile Friendliness. This update is very important and you should consider it seriously. Everyone should make their site mobile friendly because about 60% of search traffic now comes from mobile devices.
Statistics show that more people are going “mobile only” – either because they never had a desktop or because they won’t replace their existing desktop, or because nowadays people browse for sites on opportunity; they see an advertisement or remember that wanted to check on something and they browse when they are on the move.
So, if your website is not mobile friendly, it will appear lower in search engine results than similar businesses who have updated their websites in a responsive way.
Why does Google thinks this is important? Based on usage statistics, Google wants to make their customers happy, and customers who are using their mobile devices to browse the internet will be happier if the websites it presents to them are easy to read on their chosen device.
If you already own a mobile-friendly website, you won’t have much to worry about. However, if your website is not ready for mobile strategy for your online presence, get this done as soon as possible.
One can always have two versions of a website: the desktop version and the mobile version. That may require a landing page, a redirect, an additional script and more. All of these are not well received by Google algorithms and must be avoided.
Although Google takes the separate mobile URLs as New Google Algorithm Friendly Site, please consider the following:
Creative 618 develops responsive websites that are loved by Google.
Our framework supports all devices, and if you are looking to refresh your brand or to update your eCommerce website to make it responsive, Creative 618’s website experts will design and build a site that will look stunning, rank highly and work seamlessly on any platform.
This means your customers will enjoy a fantastic browsing experience, which is ultimately what Google wants their users to have.
To answer more FAQs about this update, Google has published a list of FAQs, which can be viewed here FAQs about the April 21st mobile-friendly update.
To check if your current website complies with the new Google standards, go this site: Google Mobile Friendly Test.
Lastly, to learn more about the things to consider when developing a new mobile-friendly site, please read this article: What are the top three things I should know when building a site for mobile devices?
To learn more about why one should avoid Flash Websites, please read this article.